Doba Review: Is this a Dropshippers Paradise? (August 2019)

Is Doba for you? We investigate Doba’s features, pricing, suppliers and alternative options to find out whether it lives up to the hype.

When it comes to drop shipping, the sheer idea of it makes it sound like any business man’s paradise. Minimal investment, no handling of inventory, simply selling and collecting money.

But that’s not always the case. As much as the market is full of drop shipping suppliers, services and platforms — the bulk of research that goes into finding reliable suppliers, products that yield positive profit margins, and meet the high-quality standards of any seller falls on you, the dropshipper.

And this is where Doba comes in, with its middleman capabilities. It’s a platform that connects online sellers with vetted and quality-tested wholesale and drop shipping suppliers. Not only that, but it also makes it easy for sellers to find products to sell, at reasonable prices, thanks to monthly Doba Deals newsletters, curated product lists and excellent suppliers.

So we set out to review Doba drop shipping features, with a focus on products, pricing, and suppliers to find out if Doba is truly a dropshippers paradise.  

Doba meaning and how it works

Doba meaning and how it works

Doba is a U.S. based drop shipping service, which acts like a middleman that connects online entrepreneurs and retailers with suppliers and products that they can sell. They have over 2 million products on their website, ranging from apparel to books. It’s more than just a supplier directory though, Doba also provides the tools to find products, export them into your online stores, and make sure the suppliers ship them to your customers as soon as the order comes in. This is how it works:

  • Browse the Doba marketplace to find products you want to sell.
  • Create an import list with all the products you wish to sell.
  • Import your chosen products to your online store or marketplace.
  • Make a sale and then pay Doba for the product.
  • Supplier receives your order and dispatches your item to your customer.
  • Profits are deposited into your account.

Doba review: features

Doba review: features

Since the moment Doba entered the drop shipping scene in 2002, the company has steadily gathered momentum and praise for its many features. The company offers over 2 million products, and partners with suppliers from around the world, many of which are based in the U.S. What this means, sellers can provide customers with faster shipping times than other drop shipping providers, which is one of its main selling points.

Doba’s marketplace is full of products which you can try out for your store. From automotive, to sports, to books — there are countless of items in different categories at great prices. Some are low enough that you can compete with marketplaces like Amazon, and still make a profit or offer your customers a better price. All in all, it’s a powerhouse built on vetted suppliers and quality products. But here are some of the main features that make Doba a dropshipper’s paradise:

Doba products: a curated list of best selling items in your niche

Doba products: a curated list of best selling items in your niche

As we mentioned above, the 2 million products available on Doba is a significant benefit. But when you’re looking for that golden ticket, a best seller for your store, it may feel like looking for a needle in the haystack on Doba. Instead of spending all your time looking for the perfect product that will fit your brand, Doba can do it for you, by providing you a curated list of high-margin products. All you need to do is contact the in-house sourcing team, and their experts will create a list of every product and supplier that will yield you the biggest profit in the niche that you sell. However, this features is only available with the “Advanced” or “Pro” subscription plans.

Doba products: the elite seller list

The list arrives in your inbox every month and houses the top 30 products in each category (270 products in total). It’s got all the information you need to know about any deals, trends, and offers on Doba. You can find a list of products that will yield the most profit, and directly access supplier scorecards to decide if you wish to add those products to your store. A newsletter that helps you spend more time making sales, and less time looking for products.

Doba products: advanced search and filtering capability

Doba products: advanced search and filtering capability

Another great way to quickly sift through the 2 million products, is by using Doba’s advanced search and filtering system. Although it may sound like a pretty simple feature, it’s one that’s often missed by other drop shipping platforms. Doba makes it easy to find the product you’re looking for by allowing sellers to apply and layer filters such as price, shipping times, shipping fees, quantity available and others to find products that fit your brand image and business type.

Doba suppliers scorecard

doba supplier scoreboard higher res

Finding trustworthy and reliable suppliers can take time. However, Doba has already done all the legwork for you, as it scores each supplier on their past performance. The supplier’s scorecard is visible to all merchants, and you can check fulfillment rates, processing times, returns policies, shipping origin, and more. This way, you can avoid disappointing customers because of unreliable suppliers and grow your brand love faster.

Doba: deals and discounts

As a member of Doba, you are being kept in the loop about your suppliers and any discounts they may be running through email. The newsletters often highlight new suppliers in the category that matters to you most and shows any trending products, seasonal discounts and more. You can add new products, or replace products for cheaper options in minutes.

Doba inventory management: customization and bulk export

Doba inventory management: customization and bulk export

The obvious benefit is that there is no need to store or manage any physical products. All you need to do is browse the catalog, pick and your items, publish on your site, and make sales. All the storing, packaging and shipping is taken care of by the suppliers.

But to make the importing of these products to your store easier, Doba allows sellers to create and customize their inventory lists. Sellers can also set up Proactive Inventory Alerts, which prevent sellers from selling a product that’s out of stock. Merchants can create alerts for low inventory, and when the supplier’s stock hits your threshold, Doba lets you know so that you can remove those items from your store.

doba data exprt screen

In addition to keeping your inventory tidy, Doba also makes it easy to export your inventory in bulk to a marketplace or your online store.

Doba integration with 100+ shopping carts

Anyone hoping to make money with Doba, really can — the platform integrates with all major ecommerce platforms, including Shopify, Magento, BigCommerce and more. The integration process itself is seamless, and you can import single products to your store with a few clicks while you’re browsing the Doba catalog.

Doba catalog

All the product information like descriptions, photos, price and more automatically upload to your store. So all you need to do is tweak it to make sure it fits your brand. If you wish to bulk import or export your items, you can do that too, which makes it far easier and faster to get your products up for sale.

Does Doba work with Amazon?

Does Doba work with Amazon?

Among the 100+ integrations, sellers will find the ability to integrate with eBay, Etsy, and Amazon. Doba provides a Custom Data Export list for the Amazon Inventory Loader, which makes the import of your product list on Doba to Amazon seamless. There are two ways to get your products up for sale on Amazon, depending on what Amazon account you hold. You’ll find both step-by-step guides here.


Recently Doba partnered with, another marketplace for dropshipping suppliers to give its customers even more access to budget-friendly products. Each supplier is vetted by Doba, to ensure they pass their high fulfillment and delivery standards, so sellers can rest assured they are getting great services for a superb price.  

Doba reporting

Doba reporting

All the sales data and reports are stored on Doba’s dashboard. Unlike other drop shipping providers, unfortunately, the reporting doesn’t sync automatically with ecommerce platforms. However, you can export all the data and generate reports to manually upload to your online store.

Doba wholesale: a supplier’s paradise

In addition to all the great features for sellers looking for drop shipping suppliers, Doba is equally as generous to its suppliers. Doba functions as the liaison officer between sellers and suppliers, so the features put in place need to be worth the wholesalers time. Doba wholesale features are designed in a way that all seller’s needs are met, and here are some that really stand out:

  • Decide who you want to sell to: keep your business restricted to registered businesses only, out of marketplaces and auctions.
  • Feature in Doba newsletter: get your products featured in the monthly newsletter to attract more customers
  • Sell single or bulk products: choose how you want to sell your products, individuals, multipack, or bulk
  • Enjoy in-house order management, fraud prevention, and customer support.

Does Doba ship internationally?

At the moment, Doba doesn’t ship internationally. They ship to about 48 states, not including Alaska, and only to valid street addresses that a delivery person can find and access (no P.O. boxes, FPO or APO addresses).

Doba shipping rates and times

Doba shipping rates and times

The suppliers predetermine all the shipping rates. The costs are usually estimated flat rates, regardless where in the U.S. the items are being shipped. Some suppliers offer free shipping, which will show as $0.00. You can check to see if that’s the case by adding the ZIP/Post code and clicking Update Shipping button, which should remain as $0.00 if the shipping is free.

Doba shipping times also depend on the suppliers. However, the standard shipping times are as follows: once an order is placed, the item will be fulfilled within five working days. Then it can take a further 5 to 7 business working days for the item to arrive. Of course, these shipping times will vary depending on the supplier and where the item is going, but on average it takes about a week to get the item from the warehouse to the customer’s door.

Doba pricing

Doba pricing

Doba users are in a better position to make a bigger profit, because the costs of products are low. The platform promises to keep product prices as close to wholesale prices as possible.

So becoming a Doba member has obvious benefits, but how much does the membership cost? The cheapest plan is $29 per month and goes all the way up to custom pricing for enterprise size business. Of course the more you pay, the more features you unlock. There’s a free 14-day trial, which is enough to give the platform a trial run.

Basic $29 – unlimited products, hundreds of suppliers, email support, community Q&A, Doba Deals monthly email, and $0.99 per transaction fee.

Advanced $69 – all the features in basic and, eBay data export, Elite sellers report, live chat.

Pro $249 – all the features in basic and advanced, plus Amazon data export, all data custom export reports, Doba prepay, batch order upload, phone support.  

Enterprise $custom price – all of the above, plus merchandising services, unlimited exports, lower pre-order fee and more.

Salehoo vs. Doba

Doba is a great option for sellers that are looking for reliable suppliers at great prices. Finding and importing products is a breeze, and the subscription costs are reasonable enough for any business size. But how does it measure up to other drop shipping providers and does it live up to the dropshipper paradise label? Let’s find out.

Products, shipping, and pricing

Unlike Doba, Salehoo positions itself as a selling directory. Home to over 8,000 wholesalers, drop shippers, and manufacturers, they offer over 1.6 million products. Salehoo is a product sourcing tool, and it doesn’t actually sell or hold any of the products itself. However, like Doba, they vet all their suppliers before they are published on the directory, to ensure top quality products and service.  

The platform works with suppliers from around the world, which means that if you are selling internationally, you may face notoriously long delivery times. The most significant difference between Doba and Salehoo is that Doba only ships within the U.S. Salehoo claims 80% of their suppliers ship worldwide, which makes Salehoo an obvious choice if you are not a U.S based supplier.

When it comes making money with Doba, the biggest challenge for smaller startups are transaction fees. The cheapest plan with Doba is $29 per month, which is reasonable enough. However, Salehoo charges $67 for the entire year. That’s the cheapest drop shipping option to date.

Salehoo also offers world-class educational materials for both — paying and non-paying customers. From simple advice about shipping and importing, to more in-depth business advice about selling better. Equally impressive educational material and customer support can be found on Doba.

In a nutshell, Salehoo is great for beginners who are just taking drop shipping for a test drive. Doba is far more focused on retailers and entrepreneurs that already know what they are doing — it says in their pricing, in the sophisticated set of features, and educational material on offer. It’s also far more focused on making it easier for online sellers to make a profit and grow their business. The monthly Doba Deals newsletters and curated high-profit product lists are major benefits for choosing Doba over Salehoo.

Doba, Shopify, WooCommerce — which is the best?

If you are still not convinced and would like to see other drop shipping reviews, including Shopify, WooCommerce, and Wholesale2B, check out this comprehensive comparison. You’ll find everything you need to know about other drop shipping options, and how Doba measures up.

Is Doba a good dropshipper?

Is Doba a good dropshipper?

The features are all in place to make Doba one of the best drop shippers in the market. A large community of high-quality suppliers, millions of products, seamless integrations and hassle-free shipping and packaging. It’s worth mentioning though that it’s only a good option for sellers in the U.S. The biggest downside to Doba is the fact that it doesn’t ship internationally.

Is Doba legit?

Overall, Doba is the place to be for U.S. dropshippers. Not only do you have access to millions of products, but the platform also connects U.S. sellers with U.S. suppliers, which means shipping times are much faster than anywhere else. They’ve also recently joined forces with, which gives sellers access to even more high-quality, budget-friendly products. The drop shipping business model is known to have one big downside, shipping times, but not with Doba. It’s not ideal for startups and beginners, but if you already have drop shipping experience and are looking for a trusted partner — Doba is for you.


Doba review

Doba is an online platform that connects retailers or online entrepreneurs to products they can sell. With over 2 million products, integrations with 100+ shopping carts and Amazon, 200+ suppliers and custom high-profit product lists, Doba is what drop shipping dreams are made of.


  • Large selection of products
  • Easy integration and export to Amazon and eBay
  • Free trial


  • Doesn’t ship internationally
  • U.S. suppliers only
  • Reporting doesn’t sync automatically with ecommerce platforms
  • Too expensive for startups and beginners
Owner of Profit Industry. Also CMO & Co-Founder of GetFound XL. Catch up with Yuri on Twitter.
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