So you’ve finally taken the leap of faith and decided to take your small business online. And why wouldn’t you?
With the online marketplace growing at break-neck speed, it’s an excellent business decision to make. In fact, by 2040 it is believed that 95% of purchases will be facilitated online.
There are many appealing ecommerce platforms to choose from, some more popular than others. It can be daunting to find one that will help you grow your small business into an empire.
So we’ve scoured the net and tried to determine what is the best ecommerce platform for small business based on the following features:
- Multiple payment options
- Social Media integrations
- Email marketing
- Ease of use
- Customer support
- Commission and transaction fees
And put together a list of the best 5 ecommerce platforms for small businesses. There’s a solution for every unique business need out there, just read on!
One of the most affordable full-service ecommerce platforms also happens to be one of the most beginner-friendly. With prominent features on offer, this is a top choice for small businesses.
What we love
Really easy to use, and with a large library of customizable templates available — you can have your store up and running in minutes. Also offers powerful business features like custom orders, inventory management, unlimited staff accounts, and CRM tools. Awesome customer support and no transaction fees are just the cherries on top.
It can get more expensive as your business grows, as there are larger fees for bigger sellers.
BigCommerce offers 3 plans ranging from $29 to $250 per month, and a 15-day free trial.
The full-service ecommerce platform offers all the desired features for small businesses. Easy to set up, and with plenty of extensions available this is the most optimal solution for beginners.
What we love
Super easy to set up and use, with plenty of mobile responsive designs to choose from. With a variety of selling tools, extensions, and high-degree of customization, it’s easy to scale your business. Built-in SEO features like title tags, meta descriptions and reviews are also on offer, in addition to excellent customer and e-commerce support.
There are limited payment gateways and commission fees per transaction. Also, additional features will result in extra costs so this can get expensive for beginners.
Try it for free for 14 days, and then opt for the Basic Shopify plan which will provide you with everything you need to get started for $29 per month.
The formidable combo is the best choice for non-standard needs. Its chameleon nature allows for high-degree of customization and can transform into any type of website you may need.
What we love
The platform is like a Christmas tree – with a wide variety of plugins and extensions available, you can dress it up however you like. Users have full control over the website, and access to features like multiple payment gateways, reviews, no transaction fees, pre-order, and quick checkout. Great choice for retailers selling something unique.
It’s not beginner-friendly, and customization requires coding skills. M-commerce is also tricky to set up, and users need to sort out hosting and domains themselves.
WooCommerce is a free plugin that only works with WordPress, but there are additional yearly hosting and domain fees.
Best known for its user-friendly website builder, Wix now also offers ecommerce features. It’s the ideal option for small businesses looking for a sleek design, at a reasonable price.
What we love
Easy to use and get your site up and running with a simple drag-and-drop website builder. There’s also a large library of free and paid templates to speed up the process. There are many desirable business features like blogging, marketing tools, m-commerce, private galleries, inventory management, and multiple payment gateways.
There are a lot of options which can be overwhelming for beginners. Also, the features are quite basic and lacks product attributes. It can also be tricky to export the website.
The ecommerce plans start from $17 per month, and there seems to be no free trial.
The fully hosted platform offers an intuitive drag-and-drop website builder, which makes this the most user-friendly option. This is an excellent choice for a business with 20 products or less.
What we love
With dozens of mobile responsive designs to choose from, and easy to use website builder it’s a simple solution for beginners. There are in-built features like blogging that make your site search engine friendly. The platforms also supports digital or physical goods, abandoned cart emails, shipping, and discounts. Small business accounts also come with a $100 credit for Google Ads.
It’s more of CMS platform with some basic ecommerce features, so it’s quite limited in what it offers for sellers.
The ideal plan for small business will cost $17 per month and $26 for larger enterprises.
Sometimes the most cost-effective option may seem like the ideal choice for a small business. But, you have to remember that you get what you pay for.
Your small business won’t be ‘small’ forever, so you need to think whether your business can thrive on the platform of your choice in the future. With that in mind and this handy review on hand – you’ll have no problem finding the right fit for your business. Good luck!