When it comes to the fashion business, designers have the largest pool of ecommerce platforms to choose from. Choose from one of five hand-picked ecommerce platforms specifically evaluated for compatibility for selling apparel. It can get overwhelming, and you may end up choosing the one your friend has been talking about for years.
But the ecommerce platform you pick should not only have the features to help you scale your business, but also fit into your business model. So we’ve rounded up some of the best ecommerce platforms to help you decide how to start a clothing line, and came up with the top 5 based on these features:
- Store customization
- Selling tools
- Low commissions
- Customer support
- Custom orders and shipping
- Unlimited products
So whether you’re selling haute couture or used apparel – there’s a solution for any situation down below.
The full-service ecommerce platform that takes care of all the mumble and jumble of hosting, security, and admin is the best all-around choice for designers.
What we love
The great 24/7 customer and m-commerce support is a significant bonus for retailers. The variety of selling tools, excellent shipping options, and custom themes make Shopify the top choice for many sellers. Fast loading speeds reduce bounce rates, and SEO features help users easily scale and grow their business.
Although there are plenty of plans to choose from starting from as little as $9, there is a commision charge per sale that beginners should be aware of.
The basic plan is $29 per month, plus a 2.9% commision charge per sale. You can also test the platform with a free 14-day trial.
A potent tool for apparel businesses with specific needs, the free combo is the top choice for small and medium clothing ecommerce stores.
What we love
The ecommerce plugin is free to use, and is highly customizable. Users have full control over the look, feel and functionality of their site, boost sales with a variety of sales plugins and integrations, and can boost SEO with customer reviews.
Full control means full responsibility, and sorting out hosting, security and maintenance can be overwhelming for beginners. There’s also a lack of customer support, but there are plenty of user-generated guides to help users get started.
WordPress + WooCommerce are both free, but users face yearly hosting, domain and SSL certificate fees.
The perfect choice for big projects and sites that already handle a large amount of traffic and sales. Users can enjoy the most extensive list of features, including marketing and customer segmentation.
What we love
The platform offers highly customizable beautiful designs to choose from. Create an original store look, easily scale your business, and effortlessly manage orders and shipment. Reach customers on the go with m-commerce, and get help whenever you need it from excellent customer support.
This is a platform for apparel businesses that have the cash to spend on a native web developer and designer. Not ideal for beginners with no experience with web developing.
There’s a free open source offering for smaller merchants with many features and tools, but paid plans will depend on the size of your business. Some companies pay as much as $18,000 a year to run their store with Magento.
The all-in-one platform offers designers everything they need to start, run and grow their business. With award-winning designs, create a store customers will want to come back to.
What we love
The rapidly growing ecommerce features like customizable emails, automatic discounts, unlimited products, and transactions are attracting many designers and fashion gurus. Its biggest selling points are beautiful designs, ease of use, and mobile responsive themes with great SEO functions.
The platform is still in its infancy stages and lacks features like plugins and an app store. There are also transactional fees to think about, and no mobile editor for sellers looking to manage their store on the go.
There’s a free 14-day trial and then opt for the Basic plan for $26 per month, which has all the important features merchants will need.
Hailed as the Instagram of clothes, the platform is great for anyone looking to unload some of their used or unwanted apparel. Armed with excellent customer support, this may be the easiest way to sell clothes online.
What we love
The user-friendly mobile app allows merchants to sell on the go and provides shipping labels for stress-free delivery. The option to sell directly to the marketplace makes this an excellent choice for beginners and amateurs.
There are hefty commission fees to be aware of, and there’s little to none personalization features for merchants. If you’re a professional looking to build up your brand – then this is not a platform for you.
Free to sign up, but there are high transaction fees. Any item sold under $15 incurs a $2.95 charge, and anything above $20 faces a 20% commission fee.
So, which one is the best ecommerce platform for you? Well, it’s all down to what’s important to you. List all the must-have features and the ones that you can live without to make it easier to decide. And before you get paralyzed by indecision, remember there are free trials and if you outgrow one platform – you can always migrate somewhere else!